Paramount was concerned over the film’s “commercial playability.”
Paramount has revealed why it decided to sell The Cloverfield Paradox to Netflix.
Variety reports Paramount COO Andrew Gumpert explained during a keynote at the UCLA Law School’s annual Entertainment Symposium that concern over the film’s “commercial playability” was a big reason why the studio parted ways with the third Cloverfield entry.
“The movie was finished, we all reviewed it together with J.J. and his team,” Gumpert said. “We all decided there were things about it that made us have a pause about its commercial playability in the traditional matter.”
According to reports, Paramount sold the movie for over $50 million. Gumpert believes this was the right choice for fans of the franchise and the studio.
“There was an ability for us to be fiscally prudent and monetize,” Gumpert said. “For fans of ‘Cloverfield,’ the fact is many, many more millions of people saw the movie. It’s a positive on every level.”
Netflix, in a surprising move, released The Cloverfield Paradox shortly after the film was officially revealed during Super Bowl LII.
For more on the film, check out IGN’s The Cloverfield Paradox review, and read producer J.J. Abrams and director Julius Onah try and (ultimately fail) to explain The Cloverfield Paradox’s ending. We ourselves tried to piece together how The Cloverfield Paradox ties together the Cloververse. Also find out what Easter Egg was removed from the movie.