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“We never planned to abandon the flagship product that everybody loves.”

MoviePass is bringing its movie-a-day monthly plan.

Variety reports the $9.95 monthly subscription package is returning after MoviePass briefly removed the plan from its site. Since April 13, new customers were only able to sign up for the $29.95 three-month plan, which reduces the viewing policy to just four films a month. The three-month plan also includes a free trial of iHeartRadio’s All Access on-demand streaming package.

At the time, the company’s CEO Mitch Lowe wasn’t sure if the one-a-day movie viewing policy was ever going to return, but Lowe made it clear the company always planned to return to that system.

“We never planned to abandon the flagship product that everybody loves,” Lowe said. “Any time we’ve done a promotional package, we’ve taken the monthly plan off our site. It’s marketing 101. We wanted to focus everybody on this partnership promotion. If people knew the [movie-a-day] plan was coming back, they might not be interested in the iHeartRadio deal.”

MoviePass has also recently prohibited repeat viewings of the same movie, with the change occurring during the same time Avengers: Infinity War opened in theaters. According to Lowe, the change is intended to help the company address issues of user fraud.

MoviePass is available at all AMC theaters again. The service reached 2 million subscribers in early February and is aiming to pass 5 million subscribers by the end of 2018.

Alex Gilyadov is a freelance writer for IGN. Be sure to check out his YouTube channel and follow him on Twitter.





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