Google is pushing hard on its efforts to build out a deeper enterprise business around Google Cloud, which continues to trail behind Amazon’s AWS and Microsoft’s Azure when it comes to revenues and usage among organizations. In the latest development, Google has picked up Cask Data, a Palo Alto startup that specialises in building solutions to run big data analytics services based on Hadoop.
The news comes less than a week after Google announced the acquisition of Velostrata, a startup from Israel that helps businesses migrate and run data, apps and other IT functions in the cloud and across hybrid environments.
The Cask Data news was quietly made public by the co-founders of the startup, Jonathan Gray and Nitin Motgi, in a blog post on May 14, which also confirmed that the company would continue supporting existing customers and products.
“We will continue to develop and release open source Cask Data Application Platform (CDAP) that makes building and running big data solutions easy for enterprise customers,” the pair write.
CDAP was Cask’s key product, and Google will continue to keep it open source, according to a statement from the company confirming the deal with Cask’s own blog post.
“We’re thrilled to welcome the talented Cask team to Google Cloud, and are excited to work together to help make developers more productive with our data processing services both in the cloud and on-premise,” said William Vambenepe, group product manager for Google Cloud in the statement. “We are committed to open source, and look forward to driving the CDAP project’s growth within the broader developer community.”
We have also followed up with Google directly, and a company spokesperson echoed the same. “We can confirm that Cask Data has joined Google Cloud,” she said.
Notably, neither Cask nor Google described the deal as an “acquisition,” and Google didn’t respond to our question asking about this directly. But from Cask’s FAQ, it sounds like at least a portion of its 55 staff, and Cask’s products and customers, are part of the deal.
Financial terms are not being disclosed. Cask Data had raised around $40 million in funding to date, according to Pitchbook, with a long list of big-name investors, including Andreessen Horowitz, AME Cloud Ventures, Battery Ventures, Cloudera, Data Collective, Ericsson, and Ignition Venture Partners. Pitchbook’s records indicate that Ignition sold its stake on April 25, which might have been when the deal closed. The most recent valuation noted in Pitchbook was for $57 million, back in 2015.
Cask doesn’t provide an extensive list of customers — the only two mentioned on its site are Thomson Reuters and data management platform provider Lotame — but it outlines several ways in which it’s working with companies today, which provides a rough idea of what it might be continuing to develop at Google.
Hadoop is a key framework used to build big data analytics services and for helping manage large troves of data across multiple locations. Cask had developed its own layer on top of that to run Hadoop-based deployments more efficiently. Using the CDAP framework, various companies cut down the time to build and process big data analytics jobs covering areas like social media monitoring, streaming, security reporting, migrating and reading large data sets, and more.
Google Cloud is estimated to be a $4 billion business, putting it far behind Amazon and Microsoft’s cloud services, which respectively are heading to annual revenues of $20 billion and $21 billion. Similarly, it appears to also be trailing behind the two when it comes to enterprise adoption.
In other words, adding more tools such as the ones offered by Cask, as well as picking up more customers, are two routes to giving Google Cloud the touchpoints that it needs to expand its business further. And with many enterprises still using on-premise and hybrid architectures, and ever-present opportunities to nab business from rivals with competitive offerings, there is still a lot to play for.